FORMATS
Click format
The click format is the basic display of advertising in referral boxes. With them, you pay for a click, after which the visitor gets to your page, article or other subpage to which you want to get more visitors.
ADVERTISING WIDGET
Sample format in the advertising box
The appearance of the native click-through format is tailored to the specific page on which it will be displayed. This means that for each publisher, the ad will appear in a way that feels like a natural part of the page. And this is where your advertisement can appear among the publisher’s editorial content. It will be clearly marked to let readers know that this is sponsored content.
- Natively adapted to the medium
- You only pay for an actual click
- Marked as "Advertisement"
PREPARATION OF DOCUMENTS
Technical guidelines for running ads
PREPARATION OF DOCUMENTS
Click format
Heading: Recommended length is 100 characters including spaces and do not use a period at the end. It is important that the title of the campaign takes into account its goal. Be as concise as possible – only users who are really interested in your content will click on the ad.
Image:
Aspect ratio: 3:2
Minimum dimensions: 600 x 400 pixels
Format: jpeg
Maximum file size: 200 kb
Recommendation: Use native or editorial images. It is advisable to test several types of images in each campaign. We do not recommend using text or logos on images, as they may be cropped in the recommendation windows.
