FORMATS
Carousel
The Carousel format is displayed on mobile devices and enables the display of 2 to 6 advertising creatives in the recommendation window, between which the user can move. It is particularly impressive with its design and functionality to support a larger amount of content. You can have a different landing page for each creative.
ADVERTISING WIDGET
Sample format in the advertising box
The appearance of the native click-through format is tailored to the specific page on which it will be displayed. This means that for each publisher, the ad will appear in a way that feels like a natural part of the page. And this is where your advertisement can appear among the publisher’s editorial content. It will be clearly marked to let readers know that this is sponsored content.
- Natively adapted to the medium
- You only pay for an actual click
- Marked as "Advertisement"
PREPARATION OF DOCUMENTS
Technical guidelines for running ads
PREPARATION OF DOCUMENTS
Carousel formát
Heading: Recommended length is 100 characters including spaces. Recommendation: In the title, we recommend using a maximum of 100 characters, including spaces, and not using a period at the end. It is important that the title of the campaign takes into account its goal. Be as concise as possible – only users who are really interested in your content will click on the ad.
Image:
Aspect ratio: 3:2
Minimum dimensions: 600 x 400 pixels
Format: jpeg
Maximum file size: 200 kb
You can put a minimum of two and a maximum of six different titles and images into the rotation.
Recommendation: Use native or editorial images. It is advisable to test several types of images in each campaign. We do not recommend using text or logos on images, as they may be cropped in the recommendation windows.
